Very nice! As I told OH, I see it as part of a bigger picture, of people "on the outside" of diabetes for whatever reason* - be it app developers or HCPs or support group organizers or gadget engineers - who look at all of these diabetics not meeting the textbook targets, following the prescribed diet, or otherwise "not engaging" and think to themselves "How can we REACH these poor people? If we could just get them to understand and engage with their health we could reduce their suffering!"
When what they are failing to see, of course, is as the article says, that we ARE engaged with it whether we want to be or not, and that oftentimes what they see as "failure to engage" is in fact a strategic retreat (consciously or unconsciously) in order to be able to cope with the demands placed on us just to stay alive and functional, on top of all the usual stresses of life. Even in diabetics who we might describe as "not interested" or "not clued in" or "in denial", it's usually still a symptom of the same problem: it's all just too much and that person is trying to disengage from it to keep it at a level that they believe they can cope with. What we need - what we want, what will actually make our lives tangibly better - is precisely things that will allow us to DISengage from diabetes.
*I don't mean to say that if you've never had diabetes you can never possibly understand, but there are non-diabetics who TRY to see things from an "insider" POV and those who don't want to/don't see why they need to/can't imagine it/can't be bothered!